It’s time to build your website.
You’re here because you want to make a splash. Getting your company in front of as many people as possible is the only way to accomplish this. You’ve heard about all the advantages of having your website, from SEO benefits to having a professional-looking web presence, and it appears to be a no-brainer.
But before you start designing or coding, there are a few things that you should know that will help guide you down the right path—and avoid any pitfalls along the way.
In this article, we’ll walk through what you need to know before building your website.
- Knowing your audience is key.
If you’re creating a website, one of the first things you should do is figure out who it’s for. Who are you trying to reach? What are they looking for? How can you make sure they find what they’re looking for on your site?
It’s tempting to just throw up a website and hope that people find their way to it through Google searches or social media ads. However, in reality, this isn’t very effective. People come back to the same sites over and over again because they know what they’ll get when they visit—and if you don’t know who your target audience is and what they want from your site, it’s very unlikely that anyone will find their way there.
- You don’t need to do everything yourself.
If you know that you’re a creative type and want to be sure every detail is just right, we get it—but you don’t need to do everything yourself! You can hire a web designer, a copywriter, or even a team of designers and copywriters to help out with the more technical aspects of your site. Or you can even hire a video editor to add some great videos in your website and use a great online video editor tool such as VEED.IO. With so many great features like audio joiner, MP3 Converter, and many more you are sure enough that your website will more eye-catching. If you’re just not that skilled at making things look pretty (or if you’re not someone whose job it is to make things look pretty), then hiring help will save you from having to do something that isn’t your strength.
- Be prepared to pay.
A lot of people think that they can build their websites for free, but let’s get real: if you want to create a professional-grade website, you’re going to have to spend some money on it. That’s not to say that there aren’t some really helpful free options out there—if you’re willing and able to put in the time and effort, you can certainly create a functional website for next to nothing. But if you want something that’s designed to look stylish and work well, it’s worth spending the extra cash. Over time, it will be beneficial for your business!
- Don’t worry about how it looks, just make sure it works
You’ve probably heard that the first impression is the most significant one. But that doesn’t mean you should spend hours trying to get your website to look just right. Instead, focus on making sure your site works.
If you’re selling stuff online, you should be certain people can find what they need and buy it with ease. If you’re providing information or entertainment, just be sure the content is easy for visitors to digest and interact with. Either way, your goal is to make the experience of visiting your website as smooth and enjoyable as possible for the visitor—and this means making sure everything works smoothly!
- Keep it simple, stupid! (KISS)
There’s a reason the acronym KISS has been around since the early 1970s: it’s one of the most effective things you can do to ensure your website is easy to use and navigate. If you’re not sure where to start with your site, take some time to look at some of the most popular sites in your industry.
What do they have in common? Are there any especially helpful elements? You can also ask friends or colleagues who might know better than you what they would find helpful on a website like yours—and then incorporate that into your design!
- Make sure you have a strong social media presence!
You wouldn’t believe how many people forget this one. Your website is going to be the most exciting thing that ever happened to your business—but if no one knows it exists, what’s the point? That’s why we suggest that you build up a strong social media presence before you launch your site. You can try talking to them virtually and with the help of a free teleprompter, you can read your lines without losing connection with your audience.
Not only will it help get people excited about your website, but it will also make them feel like they have some sort of personal connection with you and your business. If they’re already following you on Twitter and Instagram, then when they visit your website for the first time, it will feel like home for them.
- Get feedback regularly from others in your field who are doing well online!
It’s simple to get caught up in the idea that “I’m trying to do things my way!” While this might be beneficial, it can also result in a lot of time and effort being lost. If you’re building a website for yourself or your company, you must get feedback from people who have already built successful websites. You’re not just looking for advice on how to write better content—you want to know what they would tell their friend if they were trying to generate something similar.
- Don’t forget about SEO on every page of your website!
If you build it, they will come, as the proverb suggests.
And while that’s true in a lot of cases, it certainly doesn’t apply here. If you want people to find your site, you first need to make sure that Google can see it!
That’s where SEO comes in. Your website appears on the search results page when someone searches for terms associated with your business. This is thanks to search engine optimization, which allows Google and other search engines to understand what your site is about.
And if you want to get more visitors from social media? You guessed it—SEO will help there too!
- Keep your content fresh and relevant
If you’re looking to build your website, you’re probably excited about how much control you’ll have over its look, feel, and functionality. But this excitement can lead to a lot of procrastination when it comes to keeping your content fresh and relevant.
We get it: it’s difficult to keep up with what’s going on in the world around you—especially if you’re working on other important projects that are more pressing than updating your site. But if you want people to find your website and keep coming back for more, the information on it must be current. You don’t want a potential buyer for your product to see an outdated price or policy on your site!
- Don’t forget about mobile-friendly websites!
Websites are helpful, but they’re also a little bit boring. Do you know what’s exciting? Having a mobile-friendly website so you can access all your favorite content on the go. If you want to make sure your site is optimized for mobile users, look into responsive design. It will help you take advantage of all the latest in web design while making sure that everyone has access to your site, no matter how they’re viewing it!
- Make sure your website is secure.
We know, we know: the last thing you want to think about when you’re trying to build your website is the security of that website. But it’s imperative!
A secure site means that your data is protected from hackers. This can be a huge problem if you’re collecting sensitive information like credit card numbers or social security numbers. And even if you’re not collecting anything super sensitive, hackers could still steal user info and sell it on the black market, which is never a wise decision.
So make sure that your site is secure!
- A website is not a magic wand.
Building your website isn’t enough to solve all of your problems. It certainly won’t be a magic wand that makes the world love you and showers you with money. It will, however, help you present yourself as the expert in your field that you are—and that’s a wise first step toward making more money, getting more clients and customers, and doing what you love.
- It will be a challenge and take time, but it’s worth it!
If you’re just starting, you might not feel like you have the time or energy to build your website—but we’re glad to tell you right now: that you don’t want to miss this opportunity. Sure, building a website can be challenging at first, but once you get the hang of it, the rewards are endless!
Your website is an opportunity to express yourself in an authentic way that reflects who you are—and if there’s one thing we know about our readers, it’s that they love authenticity. So go ahead and start building your website today!
- Don’t give up!
Building a website is not an easy task. It requires patience, diligent work, and dedication, but if you are passionate enough about it, then it will be worth it. If you are planning to build your website, you must be willing to put in the time and effort required.
When you start to work on the website you’ve always wanted to build, no matter how challenging it may seem, you should not give up. Imagine how proud you’ll feel when your own website is complete. If you follow the tips in this article, your dedicated work will certainly pay off in the end.