A PR Agency is a great resource to have in your success toolkit. This is especially true if you are a beauty brand. The beauty industry is a very competitive market and you’ve got to know the right people. This includes PR agencies for beauty brands as their specialty. As a stakeholder in your beauty brand, you have the control on who you partner with.
6 Keys to Connect with PR Agencies for Beauty Brands
Here are six keys of the formula to make sure that your PR Agency works in tandem with your beauty brand:
Set Your Goals
If you know the goals you want to achieve, you are able to set the intention and tone of your business relationship. You’ll know what to expect and so will the agency. It can give you a key measurement for gauging the success of the relationship with your PR Agency.
When meeting with PR agencies during your decision-making process, make sure you ask them how they would analyze your goals, and what they think of the goals you’ve established. Does your agency think they are reasonable? Do they have ideas to help you reach those goals? Do they make you think outside the box?
These are all questions that should be considered to make sure that your PR agency is focused on your beauty brand and the goals you want to achieve. Listen to them, connect, and get their insights into your goals.
Calculate Your Budget
You should know what your brand can afford to pay to a PR Agency. Many agencies will work with you and adjust your campaign based on your budget. Make sure you know what budget is comfortable for your business.
If a PR Agency is out of your budget price, you can always ask if they have payment options. You can look into doing some of your PR work yourself and grow into the PR Agency. Don’t price yourself out of your business just to hire a PR Agency. If you can’t find a PR Agency that works with your budget that you are comfortable with, research more options.
PR Agency Size
Bigger isn’t always better. If you are a smaller, newer brand, working with a smaller agency could be beneficial to give you a more personalized feel and help grow your brand with more focus.
Some of the bigger agencies may be more affordable, but you may not get the same level of service. Don’t sacrifice customer service for a better budget. If you’re a smaller, indie, or start up beauty brand, make sure you connect with a PR agency that understands your market.
Determine a Process
Is the best process for you, the RFP (Request for Proposal) or non-RFP (non-Request for Proposal)? How much information do you have to provide the agency, and what information can they provide you about their agency?
A proposal will give you information about the agency and will show their awareness of the beauty industry. If they can demonstrate awareness of the PR industry for beauty brands, they may be a good fit for you. This proposal should include information on the marketing strategies they will use, like connecting with influencers on social media and using brand-building events.
If the proposal is not specific to your industry, this may indicate that they are unfamiliar with the beauty market. You can ask them for a more detailed proposal to see if they can demonstrate an awareness. You may find that even though they are not very familiar with PR for beauty brands, the agency has many benefits to offer your brand.
Schedule a Call
Speaking with a PR Agency will give you a better connection and understanding to determining your needs. Your PR agency is an extension of your business so there should be a good connection and relationship established for success.
An open dialogue will uncover questions neither agency nor brand may have had when starting out. Use this to determine if the agency is a good fit for your brand. Don’t be afraid to ask questions or raise any concerns you have with the PR agency.
Determine Your Key Objective
As a smaller brand, you will want to start with one key objective. Determining the best key objective for your brand should be identified at the start of your efforts. This can help you to make sure you have talking points when interviewing PR agencies.
By following these six steps, you can identify a solid PR Agency for Beauty Brands, and build a long-term relationship with a PR Agency that will yield results, achieve goals, and complete objectives. Your beauty brand will benefit from working with a reputable agency. The process may seem complicated, but it will help your brand build a solid reputation in the industry.