You have a beautiful website but still, it doesn’t generate results for your business. Why?
It’s because you’re missing the most important part of a website which is search engine optimization.
You give your best to make your website design but forget to optimize it for search engines. And that’s when you fail the purpose of the website.
The aim of a website is to catch your reader’s attention, make them stay on your website and turn them into customers. But you can’t achieve this mission if your website isn’t search engine optimized.
An SEO-friendly website not only boosts your search engine ranking but also gives you an edge over your competitors. That’s why you should never miss optimizing your site.
Here are 7 quick tips which will help you to optimize your website on your own. Let’s find out!
- SEO-Friendly Content
Google no more like long paragraphs written without breaks and keywords. So, the first focus of your website is to generate a quality and SEO-friendly content. For this, research the relevant keywords of your niche using tools like UberSuggest and Google Keyword Planner and add it to your content.
Secondly, you should break your content into headings like H1, H2, H3, and bullet points. If possible highlight the best features of your business so if readers come to your website and skim the content, they can get what your business is about.
And last, focus on your content readability using a conversational tone in your content. The more your content will engage with the readers, the higher will be the ranking chances.
- Optimize Images
If you search images on Google, you would have noted that every single image links to the original website. This happens when your images are SEO-friendly so you should always optimize your images.
Whether you add images to your website’s homepage, blog or services page, you should optimize them by adding alt-text and a short description of the images.
In addition, you should also compress your images so the heavy images don’t affect your website loading speed.
- Create a Responsive Site
The search competition is so tough today that the search engines knock out the websites which don’t perform well on mobiles. It’s because 70% of the searches happen through smartphones.
So, if your website isn’t responsive across all screen sizes then it means it’s not search-engine friendly. Therefore, to increase your search results, having a responsive site is a must.
A responsive website also adds to great user experience and retains him on your website.
- Use Social Media Plugins in Your Website Design
Active social media presence not only increases your website engagement but also attracts followers from different forums. Plus, Google also prefers websites with social media presence.
So, either in your footer or your website’s menu, integrate social media plugins so you can attract more users through searches on this platform.
Although there are a lot of social platforms, you can choose the one which suits your niche and you’re comfortable using it.
- Remove the Orphan Pages
When search engine crawlers crawl on your website and discover orphan pages or links with 404 errors, they might not consider ranking it. It’s because pages with errors impact the credibility of your site.
So, to make your website SEO-friendly dig it to the core and find all the irrelevant pages and remove it. You can also consult any SEO services in Islamabad to do the part and help you optimize your site.
Once you remove the orphan pages, you’ll notice an increase in your website search results.
- Focus on Internal Linking
When you add content to your website, Google wants to test the authenticity of your content and internal linking helps in doing it.
When you link your blog or website content to more internal pages, it shows search engines that you’ve more description on the topic.
In addition, internal linking lets customers stay more on your website. And when they stay more, it signals Google that your website is credible and worth ranking for. Internal linking also increases your website’s authority over others.
- Create an XML Sitemap
Every website has a different structure and an XML sitemap helps Google to understand the structure easily.
It acts as a roadmap that directs search engines to the important pages of your site.
XML sitemaps are one of the great features to make your website SEO-friendly. By letting Google find the noteworthy pages quickly, they increase your search results even when the internal linking isn’t perfect.
Bonus Tip: Use the Yoast SEO Plugin
Yoast SEO is the best SEO plugin that tests your website for SEO and tells where you are lacking and what you should do to improve. It’s free to use and by following the Yoast guidelines you can better optimize your site on your own.
AUTHOR BIO: Rida Hashmi is a Well-Known digital marketer & a professional SEO Expert from Best SEO, Pakistan. She has been working in this field for many years and her passion for digital marketing has led her to create some best business making website leading online markets through her experience and techniques.