The Internet has been described as the “critical technology” of our time, but how important is it really in people’s minds? A survey by British broadband provider TP-Link indicated that some people think the Internet is more important than shelter, food, and sleep in its importance in their lives. Another survey found that the Internet is more important than daylight for many people.
Here, we analyze the ways in which the Internet maintains a presence that has a great impact on our daily life and on our society in general.
Daily tasks and research
From basics like searching for clothes and shoes online to Dr. Google’s phenomenon, the Internet is, at its most basic level, an indispensable tool that we use to search for products and services (including the opinions of other consumers).
We also use the Internet to book flights and accommodation, perform basic tasks such as managing our bank accounts and paying bills and looking for everyday problems and questions related to, for example, DIY home dilemmas, pet behaviors, or technology issues.
Watching movies, reading or watching the news, and finding driving directions are common Internet activities we do regularly. At this daily level, the Internet may have become a staple for many, if not most, users who have access to a connection at home and/or at work.
Friendships and social networks
The aforementioned TP-Link survey found that many people consider the Internet to be very central to their life because it supports and strengthens their relationships. More than 51 percent of respondents found that the Internet helped make friends. Instant and fast Internet connectivity enables people to reduce geographic distance and time constraints to communicate with their friends.
While the Internet helps friendships, relationships themselves are without foundation, and only 7% of respondents say the Internet has helped their romantic lives.
Other evidence suggests that the Internet has a positive effect on practice on social mixing, civic engagement, family relationships, and friendship. This could be through the growth of social media platforms and other communication options like email, chat, and video chat.
Automate daily operations
The potential of the Internet in this area has not yet been fully exploited, but the automation of basic personal and business banking tasks, such as payments and bills, has certainly saved time for many consumers and businesses. Other operations that can now be automated through an app include finding the best way to work with real-time traffic information and obtaining the latest public transport information.
You can automate the updating and synchronization of your calendars, back up your data to the cloud and receive online weather alerts. These simple but critical daily tasks take time for people and may not be done even if the Internet is not available.
Life balance with work
For some people, the Internet has already helped them strike a better work-life balance and lifestyle change. A study of lifestyle sites found that the Internet and allowing you to work from home have supported many Australians looking to relocate to nearby cities, but not within the nearby capitals. Demographic Bernard Salt says that up to 8 percent of Australians or a million people will work from home within ten years.
Business and internet
Operations and cooperation
While consumers and families can already attest to the power and value of the Internet in their lives, the Internet has also become a crucial role in the daily operations of business and industry.
Cooperation between and within organizations, regardless of geographic dispersion, is now a reality. Businesses can work with their mobile workers, track their vehicles, and communicate with suppliers and other partners, all in real-time. The real-time operational advantage is likely to give many, if not all, companies the ability to work more effectively and efficiently, with significant time and cost savings.
Customer acquisition and access
On another level, Internet-based tools have enabled companies to communicate with their customers, be they other companies or consumers, in many other ways. Online marketing is now a vital component of marketing, and companies can instantly reach potential customers on the other side of the world with paid advertising.
Delivery channels and new products.
Other companies sell their products or services and offer them online to their customers, which means creating more digital products only and additional channels for immediate delivery of products or services. For example, e-books and video on demand are now popular products, now all the books are available in online you can purchase any books like storybooks, essay books, pregnancy books, school books in online and more and more brands are offering these digital options only to consumers.
Other examples include online courses, which include full degree programs, offered only through online platforms. In this area, the Internet has opened enormous new possibilities for companies that have moved quickly to take advantage of these new market gaps.
Social and democratic movements
The Internet has had a strong impact on social movements and perhaps on the growth of democracy worldwide. The impact of the Internet on communication and media channels means that messages can be disseminated and reach an ever-growing audience at a very rapid rate. For example, before the Internet, only people who could buy big TV sites or newspaper ads could post certain reasons, and now anyone could create a blog to express their opinions.
Examples of social movements that have been affected or driven in part by the Internet or social media include the Arab Spring and other civic protests around the world. The Internet was said to have protested the occupation of Wall Street. All of these examples indicate that the Internet can have a positive impact as much as it allows social movements to flourish.
With its unlimited potential, the Internet will continue to flourish and influence our lives in many positive ways as technology advances. The Internet not only made business easier by automating certain processes and allowed companies to expand their reach, but it also linked our community network. The digital revolution has already brought about some important social and cultural transformations, and we must continue to see that the Internet transforms our lives in the future.