Starting your online business can be overwhelming, especially once you discover that success is hard to achieve and that you have to work really hard to put competition with the raging sea of online businesses.
Every business has its unique challenges and having an online business makes it no less difficult. It is not only because you’re standing alone in the world with no limits, but you have to stand alone with limited resources.
There is a sequence of steps that you need to follow to guarantee your success when starting an online business. So if you are a newbie in the industry, you must follow these steps to start a new business online.
- Look for the market, not the product
Most startups make a mistake of providing a solution to the audience before realizing their problem.
To succeed, you must look for the market first, then start with the product. The tricks of finding the market are to look out for people searching for a solution but aren’t getting any results. Use the internet for your benefit:
- You can visit online forums to look out for answers to your market and solve your customer’s problems by providing them with a solution.
- Keep a check on your potential competitors by visiting their websites and notice the solutions they provide to the customers to fill in their demands.
- Assess what you have learned and create a product that already exists in the market but do it better than your competitor.
- Write a copy that sells
When you launch a product, you must be sure to take your visitors from the selling process the moment they arrive at the moment when they purchase. You must:
- Interest the audience with a compelling headline
- Describe your product as a problem solver
- Add reviews of your customers who have used your product
- Talk about its benefits
- Make an offer and strong guarantee for effective results
To write a copy that sells, make sure to think like a customer and ask yourself why a customer should buy your product.
- Design your website
Once you know your market and your product, it is time to get your website to nail down your selling process for your small business. You must be able to grab the attention of the customers to make an impression in the first few seconds of the visit. You must remember:
- Choose plain fonts with a white background
- Make navigation easy for the visitor
- Use graphics, audio or video to give a clear message
- Collect e-mails by including an opt-in offer
- Make your product easy to buy
- Make your website customer friendly
- Use a search engine to drive in traffic
One of the easiest ways of driving in traffic is the pay per click advertising for new websites. There are two advantages of using PPC—one, PPC ads show up immediately on search pages and two, it allows you to test different keywords, headlines, prices, and selling approaches.
PPC does not just drive traffic to your website, but you can also use it to discover your best and highest converting keywords.
- Establish a relationship for yourself
Nowadays, prospects use the web to find information. Providing that information for free to other sites can get more traffic to your website and make it rank better in search engines. This can be done with content marketing, online article directories, and social media sites. Along with that, you can become an active contributor to the groups and forums where your target customers usually hang out.
With the help of content marketing, you’ll be able to reach out to new readers and reward your business in better rankings.
- E-mail marketing to turn visitors into buyers
As said above, having an opt-in list benefits your business in various ways. One of the ways is that your customers and subscribers have permitted you to send them e-mails which means:
- E-mail marketing is cheaper than other mediums of marketing including print, TV, radio and more.
- The response for e-mails is a hundred percent measurable.
- You’re able to provide them with what they are looking for
- It helps in building a lifelong relationship
A customer who visits your website and subscribes to your list helps you in following up with the leads through e-mails.
- Value your customers to increase your income
Developing a customer’s lifetime value is one of the most important internet marketing strategies to help your business succeed. It is a fact that your clientele will be obliged to buy from you again if you follow up on them. Where closing the deal is the most challenging part of doing business, it has become more expensive as well. So you can use back end or upselling strategies to get them to buy again from you.
- Offer them products that complement their first purchase. For example, if you own an online store for organic products where you offer the best herbal shampoo for hair growth, you can also offer a conditioner along with the shampoo as a present for your customer’s first purchase.
- You can send loyalty coupons through e-mails that they can redeem at their following visit.
- You can offer more products on your thank you page.
Rewarding the customers for their loyalty with your business makes them only more loyal.
Author Bio: Michael Burris is a marketing manager at Xord Cosmetics with sound knowledge of business growth. He likes to write to share the knowledge and information that he has got.