You have seen them before, they are those mysterious women who wear head turbans and psychedelic clothing while sitting in special rooms and staring at crystal balls that are supposed to tell them about the future. While those are urban legends, the trends in marketing are not. If you have ever wondered what the future of marketing is, you don’t need a crystal ball to find out. Read this article to learn more!
Crystal ball, crystal ball on the table, what is marketing’s future?
If you have ever asked that question (maybe not to a crystal ball), you should know that marketing’s future lies in digital marketing. You need to have a basic understanding of what digital marketing is. Basically, digital marketing is the act of selling or promoting products or services online, whether it’s on a website or through Social Media Marketing. Therefore, you have been doing digital marketing if you sold Mary Kay’s lipstick through descriptive, promotional posts on Facebook.
What is digital marketing’s secret sauce?
The magic to being successful in digital marketing is to sell and promote products and services on popular social media platforms like Facebook, Twitter, and Instagram. These are image-rich platforms (though Facebook supports more content than the latter two!) you need to do this because the majority of your customers will be on social media platforms. After all, all of the marketing research does indicate that people are spending more time online than ever before!
Can you find a job in digital marketing?
“If digital marketing is growing so fast, I must be able to find an easy job in this field!” Well, while there is no such thing as an ‘easy job’ in any field, it is indeed possible to find a good job in digital marketing. You can, for example, find a great job as a digital marketing specialist. This job offers lots of advancement opportunities because of the many skill sets you will acquire and the knowledge you will learn. It pays well and is very rewarding.
As a Digital Marketing Specialist, you will be working with management to help them craft the marketing strategies that will sell the optimal number of products and services to their customers over the Internet. You’ll also be working with management to understand how the Internet can help their companies make more money by adhering to their objectives and goals better.
You’ll need to have a basic understanding of how the Internet works because you will be helping other sells better over it. However, there are other jobs available in digital marketing, especially if you love to write. Because the Internet is all about text and images, digital marketing is very content heavy and specific. There is a huge scope for pay per click (PPC) managers, content writers (on different niches), copywriters, brand managers, and SEO managers, among other positions and job opportunities.
Digital marketing is here to stay Digital marketing is becoming a permanent part of the professional landscape because the Internet is ‘here to stay!’ This means that you will need to have a strong understanding of it, especially if you are in business because you may either be working with someone in the field, or you may be working directly in the field yourself!