With product manufacturers competing for retail shelf space and consumer attention, packaging has emerged as a discreet channel to ensure product success. It has enabled brands to boost product visibility while trimming down one of the biggest costs of retail operation—saving store personnel’s time in restocking products on retail shelves. Thanks to retail-ready packaging solutions, brand owners are now meeting retailers’ requirements head-on.
The retail-ready packaging is carved to fulfill specific requirements in the retail environment, where it’s important to consider various factors. This makes it one of the Best Packaging Solutions in the market. Keeping this in mind, here we have outlined five best practices to craft retail-ready packaging.
Engage a Packaging Firm Early
Find a packaging partner that closely works with its clients. Why? This will help you optimize your product’s features and SKUs prior to starting the project. It’s essential that you should be aware of your customers’ needs and wants. Rate of sale, distanced traveled, shelf dimensions, and automated warehouse systems and more will help determine how successful your retail-ready packing is. Even if you are looking to make something out of your current packaging design, it’s crucial to plan for an effective process. This will allow you to sort out the problems along the way.
Improve Retail Staff Experience
Don’t complicate things. Try to keep it simple. Conduct research and see how the retail staff interacts with existing packing. Make your packaging more intuitive for the retail store personnel, so they can display it correctly. Avoid too many parts and excessive information at all costs. Instead, use graphical instructions as they are easy to follow and don’t detract customers from the overall appeal. For example, develop a custom soap box that can easily enclose a bar of soap in a single action, and can be disposed of with little to no waste. If possible, order additional custom soap boxes even when you have some quantity. This will allow you to avoid stock-outs.
Maximize Customer Experience
When designing your retail-ready packaging, be sure to keep your ideal customers at the forefront. The idea is not just to create a packaging that can be effortlessly restocked on the retail shelves, but it should also enable the customers to take out the product from the box without hassle. Since you have a very short time to influence consumers, you cannot afford to have a packaging that doesn’t provide easy access to the primary product. Of course, perpendicularity or square-ness of the packing is crucial to get a sturdy and stackable structure. But it would be wise to refrain from sharp edges and corners for the sake of customers’ safety and comfort.
Make a Greater Effort for Marketing
The packaging is perhaps the only platform that gives you the opportunity to market your product in the retail environment. Make sure your product’s main claim to fame shines on your packaging. The artwork on the packing should perfectly fit the desired parameters. Furthermore, the illustrations should boast repeatable colors that can be easily matched. An ideal option in this scenario is to hire a packaging firm like The Legacy Printing that offers free design service when you place your packaging order with them. These firms are flexible and ever-ready to make changes.
Sweat the Small Stuff
If you want to move your product off the shelf faster, it’s imperative to share your packing with a small group of consumers before the launch. This will allow you to avoid packaging failure. Though it’s best to opt for certified materials, you can always seek suggestions from your packaging company. They have adequate knowledge and ample experience to suggest the best packaging materials for your niche. In addition, you should double-check the retailer specifications like weight, height, pallet types, signage, materials, etc.